Activision posted its 4th Quarter 2010 and full year earnings, which saw the publisher earn a net revenue of $4.80 billion for the year of 2010, and a 4th Quarter (ending December 31st) net revenue of $2.55 billion. Both were up on last year’s figures.
It can safely be said that those figures are (in part) as a direct result of Call of Duty: Black Ops strong sales, which moved close to 27 million copies in the quarter, and sold over $1 billion in its first 6 retail weeks.
“Because of focus and disciplined execution, 2010 was another extraordinary year for Activision Blizzard. We made some of the best games we have ever made in over 30 years of being in the interactive entertainment business. We benefited from new content releases for two of the world’s most successful online entertainment franchises: Activision Publishing’s Call of Duty: Black Ops and Blizzard Entertainment’s World of Warcraft: Cataclysm, a new installment in the world’s largest subscription-based massively multiplayer online role-playing game.”
“Notably, since Call of Duty: Black Ops was launched in November players have spent an average of 52 minutes per day playing online, roughly equivalent to the 55 minutes that the average user spends each day on Facebook. As of February 2, 2011, more than 27 million gamers have played Call of Duty games online, logging more than 2 billion hours, or the equivalent of more than 229,000 years of gameplay.” – Bobby Kotick, Activision CEO
It wasn’t all good news though, as Kotick confirmed that both Guitar Hero and True Crime: Hong Kong were to get the axe.
“Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011. The company also will stop development on True Crime: Hong Kong. These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.”
Activision’s financial call to investors is currently taking place.